Attitudes Towards Animals In Neolithic And Assyrian Times Essays

Attitudes Towards Animals in Neolithic and Assyrian Times Attitudes Towards Animals in Neolithic and Assyrian Times Animals have been viewed differently by different cultures. This is evident when comparing the wall painting of a deer hunt from the Neolithic period (Gardner, 38) and the reliefs of Ashurbanipal hunting lions and the dying lions from the Assyrian dominated period of the ancient near east (Gardner, 56). The deer hunt scene, painted at Catal Huyuk c. 5750 BC, depicts several humans hunting two large deer and one small deer. The reliefs, sculpted at Nineveh c. 650 BC, consist of King Ashurbanipal sitting in a chariot and shooting several lions with his bow and arrow, and a close-up view of a dying lioness that has been shot three times by arrows but is still trying to move. The deer hunt scene shows that prehistoric people had more respect for animals than the Assyrian people did partly because the Neolithic people felt that magic was needed to help with their hunting. The two works also show that there was a large difference in the technology of these two cultures. In addition the Assyrians would sometimes hunt for sport, while the Neolithic people would hunt only out of necessity for food. The deer hunt scene shows the animals as being stronger than humans, while the lion hunt scene shows the animals as being weak as compared to King Ashurbanipal. The two adult deer are much larger than any of the humans in the first scene. Humans are usually slightly taller than most deer, but here the deer are drawn about twice as tall as the humans. It also takes several humans with weapons to hunt the deer. In the lion scene, all of the lions have been killed or injured by arrows. The only person in the scene with a bow and arrows is King Ashurbanipal. It is apparent that he has shot all of the lions himself, showing his superior strength over the lions. In prehistoric times, cave paintings of hunting scenes served magical purposes: "By confining them (animals) to the surface of their cave walls, the prehistoric hunters may have believed that they were bringing the animals under their control" (Gardner, 28). Also, the humans on the left of the wall painting don't seem to be directly involved in the hunt, as the deer are on the right side. It appears that they are doing some sort of dance, possibly a magical dance to help the hunters. Prehistoric people respected and feared animals so much that they felt that they needed magic to help defeat them. In contrast, the Assyrians have no magical references in their hunting scenes. Simple brute force is used to kill the lions, displaying the power of King Ashurbanipal. The lions have little or no chance of survival in this scene. The humans in their high perch are in no real danger. The depiction of the dying lioness trying to move despite being shot several times appears to show respect for the animal, but it was probably used to show how strong the king was for killing such proud animals (Gardner, 56-57). The scenes also tell us about the technology available for each culture. The Assyrians had the technology to conquer animals. The use of horses and carriages is a distinct advantage in the hunt. With this advanced technology, animals possess no real threat to the hunters. Without this technology, the prehistoric people had a more difficult time with hunting. Without horses and carriages to sit upon, the humans had no protection against the animals. This technology difference plays a large role in the difference in respect for the animals. The reason for hunting was also different for each culture. Prehistoric people hunted for food purposes only. The number of people used in the hunt shows this. It is a community effort to provide themselves with food. The use of magic and religion suggests the importance of the hunt whereas the lion hunt scene depicts hunting for sport only. This is evident because it appears that the lions have been pierced with "far more arrows than are needed to kill them" (Gardner, 56). Had this been a hunt for food, the lions probably would only have been shot enough times just to kill them. The lions were trapped and then put into a gaming pen where the king could hunt them (Gardener, 55). This also shows the culture's dominance over animals. As humans gained technology, their attitudes towards animals changed. Prehistoric people, with their primitive technology, had reason to be fearful of animals. It took much effort on their part

1909 Uprising and 1910 Cloakmakers Strike

1909 Uprising and 1910 Cloakmakers Strike In 1909, about one-fifth of the workers mostly women working at the Triangle Shirtwaist Factory walked out of their jobs in a spontaneous strike in protest of working conditions. Owners Max Blanck and Isaac Harris then locked out all the workers at the factory, later hiring prostitutes to replace the strikers. Other workers again, mostly women walked out of other garment industry shops in Manhattan. The strike came to be called the Uprising of the Twenty Thousand though its now estimated that as many as 40,000 participated by its end. The  Womens Trade Union League  (WTUL), an alliance of wealthy women and working women, supported the strikers, trying to protect them from routinely being arrested by the New York police and from being beaten by management-hired thugs. The WTUL also helped organize a meeting at Cooper Union. Among those who addressed the strikers, there was American Federation of Labor (AFL) president Samuel Gompers, who endorsed the strike and called on the strikers to organize to better challenge employers to improve working conditions. A fiery speech by Clara Lemlich, who worked in a garment shop owned by Louis Leiserson and who had been beaten by thugs as the walkout began, moved the audience, and when she said, I move that we go on a general strike! she had the support of most of those there for an extended strike. Many more workers joined the International Ladies Garment Workers Union (ILGWU). The uprising and strike lasted a total of fourteen weeks. The ILGWU then negotiated a settlement with factory owners, in which they won some concessions on wages and working conditions. But Blanck and Harris of the Triangle Shirtwaist Factory refused to sign the agreement, resuming business. 1910 Cloakmakers Strike - the Great Revolt On July 7, 1910, another large strike hit the garment factories of Manhattan, building on the Uprising of the 20,000 the previous year. About 60,000 cloakmakers left their jobs, backed by the  ILGWU  (International Ladies Garment Workers Union). The factories formed their own protective association. Both strikers and factory owners were largely Jewish.  Strikers also included many Italians.  Most of the strikers were men. At the initiation of A. Lincoln Filene, owner of the Boston-based department store, a reformer and social worker, Meyer Bloomfield, convinced both the union and the protective association to allow Louis Brandeis, then a prominent Boston-area lawyer, to oversee negotiations, and to try to get both sides to withdraw from attempts to use courts to settle the strike. The settlement led to a Joint Board of Sanitary Control being established, where labor and management agreed to cooperate in establishing standards above the legal minimums for factory working conditions, and also agreed to cooperatively monitor and enforce the standards. This strike settlement, unlike the 1909 settlement, resulted in union recognition for the ILGWU by some of the garment factories, allowed for the union to recruit workers to the factories (a union standard, not quite a union shop), and provided for disputes to be handled through arbitration rather than strikes. The settlement also established a 50 hour work week, overtime pay  and  holiday time off. Louis Brandeis was instrumental in negotiating the settlement. Samuel Gompers, head of the American Federation of Labor, called it more than a strike it was an industrial revolution because it brought the union into partnership with the textile industry in determining workers rights. Triangle Shirtwaist Factory Fire: Index of Articles Quick Overview of the Triangle Shirtwaist Factory FireTriangle Shirtwaist Factory Fire   the fire itself1911 - Conditions at the Triangle Shirtwaist FactoryAfter the Fire: identifying victims, news coverage, relief efforts, memorial, and funeral march, investigations, trialFrances Perkins and the Triangle Shirtwaist Factory Fire Context: Josephine GoldmarkILGWUWomen’s Trade Union League (WTUL)

Drought vs ALS ice bucket challenge Annotated Bibliography

Drought vs ALS ice bucket challenge - Annotated Bibliography Example Specifically, chapter 27 discusses Amyotrophic Lateral Sclerosis (ALS). Hence, Bellenir’s writing is peer-reviewed article. Considerably, the book contents comprise creative ideas of Bellenir on mental health conditions. Through the book, Bellenir provides specifics about emotional and mental health disorders. Through the book, he explains aspects of consumer knowledge relating to the intricate issues about brain disorders and mental health challenges. Significantly, in chapter 27 of the book, Bellenir apply the information from unreserved addresses. The book chapter serves to improve understanding of the risk factors, caused and subsequent treatments Amyotrophic Lateral Sclerosis (ALS). Therefore, Bellenir’s writing provides insights that facilitate identification of symptoms, and detailed diagnostic examinations. Bellenirs writing is relevant to the area of discussion about ALS. Largely, the work is useful in administering different treatment possibilities and identification of coping strategies for the patients across the globe. In addition, Bellenir explains common health care vocabulary. Thus, the book chapter is a handy requirement for people in various fields of study and operation in regards to understanding the complex human disorder challenges. However, a section of medical practitioners and scholars considers the work as invalid and lack authentication of medical standards. The article is BBC news release providing different sector and stakeholder views on the issue and extent of drought experienced in California. Essentially, this article elaborates current news event and topical issues in contemporary California. The BBC publication also provides information about past similar events. In this news item produced in August 2014, Leithead, BBC newscast journalist reports the nature and magnitude of drought in California. He describes the drought as the vilest climatic condition experienced in a century. Furthermore, Leithead expounds that the

Whether or not the right balance between preference, obligation and Essay

Whether or not the right balance between preference, obligation and feasibility is being struck by judges - Essay Example Whether or not the right balance between preference, obligation and feasibility is being struck by judges Although previously, it was not recognised that judges make laws, the modern view is that they make laws. This view is supported by Lord Radcliffe (Doctrine of Precedent Online). The judge continually applies the law to new situations and cases and in the process creating new laws. However, there are instances when courts decline to change the law on the ground that it is better for the Parliament to remake the law. In the case of R v Clegg, it was suggested that fairness would be achieved by charging Clegg of manslaughter instead of murder because of his wrong reaction but without evil motive (National Decisions 1967). And that a new qualified defence be available to a soldier or police who used excessive force as a defence or in the prevention of a crime. The reduction of murder to manslaughter should better be left for the Parliament to change because that issue is part of a wider issue of maintaining a mandatory life sentence for murder. (Doctrine of Precedent Online). In the cas e of C v DPP (1995), it was put in issue whether to abolish the presumption that a child of 10 to 14 years of age is incapable to commit a crime. The House did not abolish it but called upon the Parliament to review it. Lord Lowry provided guidelines for judicial law-making, as follows: (a) not imposing a remedy where the solution to a problem is doubtful; b) be cautious of making changes if Parliament itself refused to deal with a known problem or has legislated but left the problem untouched.

Is the Body Beautiful a guarantee for Happiness Essay

Is the Body Beautiful a guarantee for Happiness - Essay Example This ‘ideal’ image is usually defined as someone of a mid-20ish age, slender, with specific measurements and a certain good-looking charm. This limited view of the ideal automatically eliminates anyone who might have been born with a larger bone structure or other ‘defect’ that defies the reshaping of the scalpel from the ranks of the socially acceptable. Through the reality shows, though, those lucky few who are able to fit the ideal in any way, to attain the ‘body beautiful’, much is made of their subsequent happiness and success as a result of their ‘improved’ appearance. ASPS president Rod Rohrich pointed to the various individuals taking part in plastic surgery reality television indicating that many of them have unrealistic and unhealthy expectations for the results.1 It is perceived through these types of presentations that the only way to find happiness and fulfillment is through the construction of the ‘body beautiful ’, causing an extreme focus on the outward appearance many times to the detriment of the inner being. However, the question that must be asked in this scenario is: Does the body beautiful actually guarantee an individual the happiness they seek? From our earliest history, it has been through our outward appearances that we project who and what we are to other people. Studies have continuously shown that people dress a certain way and acquire certain things to try to evince an attitude of belonging to a particular subset of individuals who embody their ideals.2 With these outward appearances in hand, we can walk up to the ‘in crowd’ and proclaim ourselves a member. â€Å"Indeed Smith (1990) believes that women view their bodies as ‘objects of work’ requiring attention and upkeep in order to operate well and promote the desired effect.†3 Yet being a part of this crowd does not necessarily guarantee happiness as is evidenced by the lives of those people who help to set the standards, the movie stars

Purpose and importance of advertising

Purpose and importance of advertising Defining Advertising is the non-personal communication of giving information usually paid for which usually persuasive in nature about products, services or ideas by identified sponsors through the various media. Now, I would like to lets take this statement apart and see what it should be. Advertising is bringing a product and service to the attention of potential and current customers. Advertising is focused on one particular product or service. Thus, an advertising plan for one product might be very different than that for another product. Advertising is typically done with signs, brochures, commercials, direct mailings or e-mail messages, personal contact, etc. The first assumption that was queried related to purchasing itself, in terms of what advertising would achieve if it was effective. This assumption was advertising achieved the conversion. In the sense of converting loyal user of the other brand to loyal users of the brand advertised. We pointed out that this pattern, although it could on occasion be found in actual purchasing sequences, was actually quite rare. It also happen in this case: I have always bought brand B, but now I have the advertising for brand A has persuaded me that it is better in fulfill my requirement under the advertisement, so in future I will buy brand A The advertisement pointed out that strengthen of the product which mean its communicating with the people. First, what is non-personal advertising? There are two basic ways to sell anything: personally and non-personally. Personal selling requires the seller and the buyer to get together. There are advantages and disadvantages to this. The first advantage is time: the seller has time to discuss in detail everything about the product. The buyer has time to ask questions, get answers, and examine evidence for or against purchase. Next, the seller can easily locate potential buyers. If you enter a store, you probably have an interest in something that store sells. Street vendors and door-to-door sellers can simply shout at possibilities, like McDonaldsretailer shop who call out, I say there, I would like to order food?, or knock at the door and start their spiel with an attention grabber. From there on they fit their message to the individual customer, taking all the time a customer is willing to give them. Disadvantages do exist. Personal selling is, naturally enough, expensive, since it is labor-intensive and deals with only one buyer at a time. Just imagine trying to sell chewing gum or guitar picks one-on-one; it would cost a dollar a stick or pick. In addition, its advantage of time is also a disadvantage. Personal selling is time-consuming. Selling a stereo or a car can take days, and major computer and airplane sales can take years. Nonetheless, although personal selling results in more rejections than sales, and can be nerve-racking, frustrating and ego destroying for the salesperson, when the salesperson is good it is more directed and successful than advertising. From the above, it appears that personal selling is much better than advertising, which is non-personal. This is true. Advertising has none of the advantages of personal selling: there is very little time in which to present the sales message, there is no way to know just who the customer is or how them is responding to the message, the message cannot be changed in mid-course to suit the customers reactions. Then why bother with advertising? Because its advantages exactly replace the disadvantages of personal selling and can emulate some of the advantages. First lets look at the latter. First, advertising has, comparatively speaking, all the time in the world. Unlike personal selling, the sales message and its presentation does not have to be created on the spot with the customer watching. It can be created in as many ways as the writer can conceive, be rewritten, tested, modified, injected with every trick and appeal known to affect consumers. (Some of the latter is the content of this book.) Second, although advertisers may not see the individual customer, nor be able to modify the sales message according to that individuals reactions at the time, it does have research about customers. The research can identify potential customers, find what message elements might influence them, and figure out how best to get that message to them. Although the research is meaningless when applied to any particular individual, it is effective when applied to large groups of customers. Third, and perhaps of most importance, advertising can be far cheaper per potential customer than personal selling. Personal selling is extremely labor-intensive, dealing with one customer at a time. Advertising deals with hundreds, thousands, or millions of customers at a time, reducing the cost per customer to mere pennies. In fact, advertising costs are determined in part using a formula to determine, not cost per potential customer, but cost per thousand potential customers. Thus, it appears that advertising is a good idea as a sales tool. For small ticket items, such as chewing gum and guitar picks, advertising is cost effective to do the entire selling job. For large ticket items, such as cars and computers, advertising can do a large part of the selling job, and personal selling is used to complete and close the sale. Advertising is non-personal, but effective. Facebook advertising method C:UsersYonGDesktopdddd.png The red arrow showing the Facebook advertisement People treat Facebook as an authentic part of their lives, so you can be sure you are connecting with real people with real interest in your products. Facebook Ads provided CM Photographic the ability to target their exact demographic 24-30 year old women whose relationship status on Facebook indicated that they were engaged. Over 12 months, CM Photographic generated nearly $40,000 in revenue directly from a $600 advertising investment on Facebook. Of the Facebook users who were directed to CM Photographic website from the ads, 60% became qualified leads and actively expressed interest in more information. http://static.ak.fbcdn.net/rsrc.php/zD/r/2xon6QBONrZ.jpg I have found [Facebook Ads] SO effective. My business wouldnt be anywhere close to where it is today if it werent for Facebook, and the ads campaign. Chris Meyer, President From the information given, Facebook Ads makes it easy and cost-effective to quickly set up and manage your campaign. G5 found success setting up a series of Facebook Ad campaigns targeted to college students at 21 campuses prior to Summer break for StorQuestself-service storage facilities. Real-time suggested bids for our auction-based system provided guidance that enabled G5 to hone ad effectiveness based on their various targeting filters (age, college level and location). The results from StorQuests Facebook ad campaign were one of their highest performing online advertising efforts: Over 50% increase in total rentals versus prior year at the same store. 10% conversion rate from visits originating from Facebook Ads. On par with Google AdWords on a cost-per-lead and cost-per-customer basis. $1.25 CPC delivered $10.25 cost-per-lead. When you have a broader presence on Facebook with Facebook Pages or Facebook Events plus ads for instance, you can turn your advertising message into a trusted referral by including content from a users friends who are already affiliated with your products. ANA took this approach by creating a Facebook Page to acquire interested users for on-going messaging opportunities and developing a compelling advertising campaign. ANA used a creative grouping of keywords to target advertising to users specifically interested in traveling and Japanese culture and developed ad creative that resonated with their audience. Average campaigns for ANA result in CTR of 8 12%. Facebook Ads resulted in a 25% CTR. Conversions resulted in positive ROI which is unique for ANA considering their product is not an impulse purchase for most people and Japan is not traditionally seen as a leisure destination. If the company is running a Facebook Ad Campaign, they can choose to target Social Actions in their campaigns. With this feature enabled, those people who fan the Page may see the Ad listed among their News Feeds. Companies can also use the Facebook messaging system to communicate with their fans. The advantages and disadvantages of Facebook advertising method Advantages of Facebook advertising method Facebook Advertising. The popularity of facebook has become the top social network while its advertising is truly a goldmine for advertiser to use it as the facebook player owned over 39 billion page views a month and 400 million active users, its really a huge traffic source for firm to advertise their goods and service ,just like the way of there is a market ,supply will occurs when there is demand. The huge profit of Facebook advertising to internet marketing specialists and online advertisers is the social networking websites massive user base. In February 2010, Facebooks is celebrate of having 400 million active users from all around the world and the figure is still growing quickly. According to figure shows that the average Facebook user spends around 55 minutes a day on this social networking website.this is a positive symptom for the firm to advertise their goods on facebook as there are higher possibilities to let user to notice their ads. Highly Targeted Online Marketing Campaigns, Facebook advertising offers social media traffic instead of using typical tradisional search traffic. The new type or searching had leads to a different demographic targeting options, along with searching by unique keyword system. Facebooks advertising platform operate in a certain area or products that are designed for a specific age range. The facebook advertising media ,makes nine different ways to target audiences which are Location, Age, Gender, Keywords , Education, Workplace, Relationship Status, Relationship, Interests, Languages. All these are important to firm as they get to know which kind of consumer they are targeting . Customer Reach 400 million customers (100 million mobile users) cannot be ignored. Yes, there are more Google searches that are being done and one could argue that Google Ad words can reach more but with usage time on social media channels continuing to soar, the customer reach for Facebook advertising is monumental and needs to be utilized. Increased Targeting Because of its ability to dissect and segment customer information, Facebook has the ability to offer increased targeting for their advertisers. If you would like to only target women, ages 25-35 with a college education who live in Glendale, California, then you can do that. Similary when someone changes status (married, single, engaged) they move into new markets, making them more attractive to target. CPM or PPC Option Most ad networks only offer one or the other. Facebook allows you to determine whether you are more focused on exposure and awareness (CPM) or focused on conversion and providing more information (PPC). You must understanding your audience first, but it is nice to know that the option is there. Successful with Local Clients With the ability to target locally very precise, companies and services that are looking for local or regional clients can reap benefits from the Facebook advertising system. Disadvantages of Facebook advertising method Low Conversion Rates for eCommerce People are using Facebook to talk with their friends and socialize and rarely are thinking about buying something when they log into their Facebook account. This creates issues when companies are focusing on click through rate and high (>2.5-5%) conversion rates. Weird, Irrevelant Ads One thing that Facebook has continued to try and crack down on is advertising campaigns that make their way into the system that are irrevelant and are, at times, off putting to users of the system. Free giveways, rewards programs and humor sites have continued to flood the system, giving the ads less relevance when the consumer is viewing them. High PPC Cost for Niche Markets Marketers and bloggers have complained that PPC costs for niche markets, that would normally provide a low cost, are similar to pricing for general terms and demographic targeting. Facebook will need to continue to optimize their pricing model to make sure niche markets like chicago wedding photographers can afford to use this engine to attract traffic to their site. Costs-per-click tend to be higher than other companies for popular niches. Not as versatile as Google, for instance, with no suggestion of keywords. You really need to know your market to make conversions. These users are not on Facebook to buy. There are there to socialize. On the other hand, when someone types in size 8, Calvin Klein, white skinny body jeans into a search engine, she wants to buy. Someone on Facebook talking about or interested in designer jeans is not necessarily interested in your ad to sell them jeans. Facebook is more private in the sense that people keep to themselves, and trust their group or clique. You have to bother people while they are doing something they enjoy, like looking at Grandmas photos or exchanging recipes with girlfriends. This is called interruption marketing and is not always seen in a positive light. FB is not a direct sales venue. You need to understand how a sales funnel works to build trust to get leads rather than sales on the spur of t he moment. Can consume resources and waste a lot of money. With Adwords, it is possible to test ads by showing two similar ads to everyone. This is apparently not effective on Facebook because you are not targeting whole countries. And many internet marketers say it is too costly to experiment. Users complain that ads are not relevant to their interests so they have no reason to even go further. Improvement for facebook advertising method IQ Tests Ads IQ tests are by far the most popular advertisement scams on Facebook. While browsing the Facebook social network, youre sure to have come across ads that display the fake IQ test results of your friends or celebrities. In a pure case of I know they arent smarter than me most Facebook users are baited into falling for the IQ test advertisement scam. These ads are made to fit well into the design of Facebook, but once clicked; this scam will redirect you to another website where all of the scamming will begin. Ironically, by clicking the link of this advertisement scam, youve already failed the real IQ test. These ads will have you answer a list of seemingly legitimate questions, but in the end, they sink their teeth in for the real scam. In order to see the results of your IQ test, youll have to sign over your first born child submit your cell phone number and will be charged as much as $20 a month. Nice going smarty pants. Dating Ads Facebook is plagued with thousands of ads with scantily clad, well endowed, and playfully slutty women that happen to be single, and by sheer coincidence live in your hometown. Dating advertisement scams usually say things like Lonely, 18 (21), and single, Im bored, half naked, and looking to get completely naked tonight or other messages that should immediately trigger your brain with a scam alert; if all the blood in your body hadnt escaped from your brain to gather in another area. These ads are nothing but dating site scams and youll be out of cash just to receive teases on another site. To publish to people who have liked your Web page, Open Graph tags must be added to the Web page. The required Open Graph tags for publishing can be found. Once added, you can publish via our interface by clicking on the admin page link to the right of the Like button.( link only visible to the admins defined via Open Graph tags on the Web page). The best pratices for publishing is we found that involving emoational topics, passinate debates, and imprortant storts event have the activity of other stories. Status updates which ask simple question or encourage a user to like the story which haven given and stories publisher in the early morning or later evening have higher engagement. Banner advertising method C:UsersYonGDesktopasdasdasdad.png The Arrow showing the banner advertising method http://www.heybannerbanner.com/client_folders/CAGERAGE/CAGERAGE1b_300x250.gif A banner ad is an image shown on a webpage for advertising purposes. Along with animation, contemporary ad banners often use simple forms of interaction as a lure, taking advantage of plug-ins such as Flash and Shockwave to create banner-based games. As you can see, advertisers came to the conclusion that banner ads were not as effective as full-page magazine ads or 30-second TV commercials. At the same time, there was an incredible glut of advertising space, thousands of sites had a million or more page impressions available per month, and companies like DoubleClick began collecting these sites into massive pools of banner-ad inventory. The economic principle of supply and demand works the same way on the Web as it does everywhere else, so the rates paid for banner advertising began to plummet. Undoubtedly you know what banner ads are; youve seen innumerable ones as youve surfed across countless websites. You may have already clicked on a number of them. Banner ads take different shapes and sizes, and many forms and styles, but they share a common goal: attracting visitors! Banner ads usually contain graphics, sometimes they are entirely text and others they use graphics and text. The main idea of a banner ad is to present an interesting idea to the surfer and have them click on it for more information, leading them to the advertisers site. Banner ads come in many sizes, the most popular, is a full banner (468 x 60), but all styles are used. Some people claim you should stay away from using full banner ads as they are already so common that most surfers avoid them. Obviously placing banners that advertise your site on other websites costs money. There are several ways of paying for this type of advertising. You may pay per click on the banner; per thousand clicks; per sales to visitors directed to you, or another form. How much banner ads work for you will depend on a variety of things? Where you place the ads, how relevant the sites hosting the ad are to your site; what your ads look like, how appealing they are; how clear they are about what you are advertising, etc. Placing the ads on sites related to yours is vitally important, i.e. people surfing for watches will probably not be interested in an ad for parachutes. Your ads should be attractive, preferably animated, clear and to the point. They should be advertising a specific product or service, not just the name of your site. People who click on the ad should be able to find the product or service in question with relative ease. Ideally, the ad should lead directly to it. The advantages and disadvantages of Banner advertising method Advantages of using Banner advertising method Get a structured and well thought out campaign advantages of hiring a banner advertising agency to conduct your campaign is the fact that your campaign will be in the hands of the professionals and therefore it will be conducted in a sensible and professional manner. This structured campaign will also lead to better results. You will also save a lot of time when you hire a company such as this. This is because you will not have to spend any time figuring out the ground work. Professionally designed banners and email marketing agencies have professionals that work on the job. Therefore you can be assured that if you outsource your campaign to them you will have banners that are professional looking and catchy promoting your products. You must remember that a banner will be of no use if it cannot grab the attention of the people on that page. Getting your banner advertisement designed by the professionals give you a clear cut advantage as the professionals know exactly what works and what doesnt. Being in the right place at the right time another very big advantage that you have when you hire an online advertising agency to help with your banner advertising is the fact that they know exactly where to place you banner to ensure that you get the desired results. Banners such as these can only be placed on websites that have content similar to what the banner is promoting. Therefore instead of you doing all the research to figure out where you banner can be placed, the agency will do it for you. That way you get to focus on other aspects of your business Low cost is the main thing. Even if the Internet ads can be displayed as very comprehensive compared to other media, it is definitely much cheaper than most. Internet Ad Packages are offered as low as $ 10.00 for a period of one month, or by a set amount of hits, depending on the advertiser you go with. Disadvantages of using banner advertising method Online banner advertising provides a method of getting click through to the advertisers site. The biggest of the online advertising disadvantages, is cost. Banner ads are also being frowned upon because it affects website speed and traffic. Like any other graphics, banner ads take time to load. This and the idea that they create clutter can discourage some visitors. Another of the online advertising disadvantages is that bigger ads catch attention. But not every advertiser can afford bigger ads and oftentimes, the banner exchanges only accept a standard ad size. Finally, some search engines never have or are no longer accepting banner ad placements, relying instead on targeted ads and paid listings. To them, the most important of the online advertising disadvantages is interference with the user experience. For example, Google, the number one search engine, offers a user-friendly interface that relies on contextual advertising. Basically, they put text ads on non-search pages that fit based on content. Using online banner images can really come in handy. Especially if you do not have your own website. You can normally just copy and paste the codes in and have your banner up and running. They are great for websites to. But there are some times when your banner may stop working. If this happens to you then here are a few troubleshooting problems that may solve the issue. The biggest reason why most online banner images stop working is because people make chances to the codes they were given. They chance where the banner links to or rewrite what is in the alt section. Doing this can get your banner codes deleted from their service without warning. This will leave you will a image with a small red x in the middle. You must not chance the code at all to keep the image working. A simple solution to this is to download the image to your PC and then upload it to your web hosting service. Then you can link your ad to any place you want without fear of it being cancelled. Unfortunately some free site services do not give you this option so you will have to use the codes as they are given to you. You can always create your own link underneath the banner for people to click to if that helps. Another one of those troubleshooting problems can be quite simple. You may not have copied all of the code you were given. Just missing one character can prevent your online banner image from working. Double check to make sure that you got all of the code. Sometimes a banner can get blocked by other java scripts on your site. Your troubleshooting problems could start with you removing other codes off your site one by one to see which one is blocking it. When you find the right one you will then have to decide which one stays or goes. Since not all codes can work on the same page at the same time it will be a little bit of a challenge to find the code that your online banners image does work with. Unless you have lots of different codes it shouldnt take you long to find. It could be a easy as the banner site that you used have either went offline or experiencing technical difficulties. Check to see if they still exist and if they do contact them with your problem. There are times when you can run into issues of your online banner images working on the web from other computers but not from yours. This is one of those troubleshooting problems that can be confusing. There could be several reasons why this may occur. You may just need to update your java software to the latest version. There could be spyware that is blocking the code from coming up so scan your PC with the protection you are using and with an online service you trust. If you decide to rent the help of a professional, a freelancer or a company for the production of your site and /or advertising for your product or service, of course it costs more than if you did it yourself. For more information logon to www.tried-tested-marketing-strategies.com .While the costs can advance an initial disadvantage, the results in the long term may in fact be very beneficial if you have the right people to work with. Improvement of using banner advertising method Using banner advertising effectively and to create a banner ads isnt all that difficult, you just need to know what to do right? For those of you who dont know this marketing method: its a paid marketing method to promote your business or product by means of placing a banner advertisement on other websites. This could either be a banner exchange, or you simply pay another website to have your banner placed. It is a very powerful and effective method if you know how to design a good banner ad. Lets take a closer look. Using Banner Advertising Effectively 3 Golden Rules For Effective Banner Ads Golden rule 1. Whats the benefit for your customers? Effective banner ads will always communicate the main benefit(s) to your prospective clients. If your product makes people loose weight for instance, then its obvious to make your headline something like: Loose 10 Pounds In Just One Week! Banner ads will have to include the benefit of your product or service in the main headline. Communicating benefits to people gets your attention. Effectively implementing banner advertising generates a much higher click through rate. Golden Rule 2. Graphics are not as effective as text! When using banners for advertising, you also want the headline of the banner ad to stand out. Make the headline (thus the benefit of your product or business) in big bolded letters. I always use the Arial font for my effective banner ads. This font is easy to read from computer screens. Using banner advertising effectively means that you also need to include another 2-3 lines of text to the banner. Perhaps you can mention some extra benefits or additional info about the service, product or business. Check out the site you are going to banner advertise. Golden Rule 3. Include instructions for your prospects. Tell them what to do next!A lack of communication in banner ads will make your campaign fail. If you want to start using banner advertising effectively, a banner ad MUST include a Call-2-Action. Instruct your audience what to do. Include text that tell people what to do such as Show Me Now, Visit Us Now or Show Me The Biz. It will make the click through rate go up and so will the conversions to sales, generating more profits for you. Of course there are many more golden rules to follow for effective banner ads, but the above 3 are the most important for using banner advertising effectively. Using the method of advertising with banners and creating banner ads that are effective is just one method of marketing to advertise your business and to drive traffic to your website. Let me show you where you can see all the other 50 or so proven and powerful marketing methods, strategies tips and tricks to market virtually any product or business online. Pop-up advertising method A pop-up ad is an ad that pops up in its own window when you go to a page. It obscures the Web page that you are trying to read, so you have to close the window or move it out of the way. Pop-under ads are similar, but place themselves under the content you are trying to read and are therefore less intrusive. http://static.howstuffworks.com/gif/web-advertising-popup-ad.gif http://static.howstuffworks.com/gif/web-advertising-popup-ad2.gif A typical site with two pop-up ads that appear on top of the home page A pop-up ad is a pop-up window used for advertising. When the program is initiated by some user action, such as a mouse click or a mouse over , a window containing an offer for some product or service appears in the foreground of the visual interface. Like all pop-ups, a pop-up ad is smaller than the background interface windows that fill the user interface are called replacement interfaces and usually resembles a small browser window with only the close, minimize, and maximize options at the top. A variation on the pop-up ad, the pop-under , is a window that loads behind the Web page that youre viewing, only to appear when you leave that Web site. Pop-up and pop-under ads annoy many users because they clutter up the desktop and take time to close. However, they are much more effective than banner ads. Whereas a banner ad might get two to five clicks per 1,000 impressions, a pop-up ad might average 30 clicks. Therefore, advertisers are willing to pay more for pop-up and pop-under ads. Typically, a pop-up ad will pay the Web site four to 10 times more than a banner ad. That is why you see so many pop-up ads on the Web today. Pop-up windows come in many different shapes and sizes, typically in a scaled-down browser window with only the Close, Minimize and Maximize commands. There is a strong resentment by some Web surfers towards pop-up ads. Marketers often do not realize the ill-will generated by pop-ups because it is easier to click the close button than send an email to complain. What can often be seen is an above-average click-through rate, although some of this can come from false positives, unintentional clicks when the pop-up gets in the way of the desired target. Advertisers can get a better picture of the effectiveness of pop-up advertising by paying attention to conversion rates and return on investment (ROI). Pop-up ads are not popular with the average Web surfer, and there are several products that disable them, such as Pop-up Stopper, Pop-up Killer, and Pop-up Annihilator. One thing to look for in such a program is the ability to differentiate between user-initiated pop-up windows and others, because many other applications (such as Webcast s, for example) make use of pop-up windows. If a pop-up stopper utility cant tell the difference between a pop-up window that the user has requested and an unsought pop-up ad, the program may cause more problems for the user than it solves. The advantages and disadvantages of pop-up advertising method Advantages of using pop-up advertising method they offer the example of Web giants like Yahoo! and Google Inc. who also offer their users pop-up ads. The site owners cite this precedent as justification for using pop-up ad

Solomon Northups Twelve Years A Slave Essay -- Essays on Twelve Years

After reading Solomon Northup's Twelve Years A Slave, I was overwhelmed with his experience. He was born a free man in New York in 1808. In 1841 he was tricked, captured, and sold into slavery in Washington, D.C. Throughout his book, Solomon goes into details describing his life as a slave, which validates our critique of slavery. As abolitionists, it is our duty to do something about slavery. Although, as abolitionists, we have a history of disagreements among us, it time to put a stop to our arguments and start fighting for something we all believe in - to abolish slavery. While the growing cotton economy has made slavery more attractive than ever before to most southern people, slavery has to be abolished based on these reasons: first, because slaves are treated inhumanly; second, because it makes southern white society savage and cruel, and third, it turns southern whites into greedy and lazy people. One of the main reasons that slavery should be abolished is because masters treat their slaves inhumanly. Masters disregard the idea of family among slaves. Although they encourage slave marriage, they do so out of selfish reasons. Slaves who have families are likely to have kids, who will become property of the master after birth, and at the same time they are least likely to run away. In addition, the actual law does not provide any protection or recognition of slave marriage or family, which discourages the formation of family among slaves . Just like the law, masters do not take families into consideration and are reluctant to break slave families by sale. For example when Eliza was sold, she begged her new master to purchase her daughter as well. However, Freeman would not sell Emily, because "there were piles... ...e Declaration of the Independence. After reading Twelve Years A Slave, I was sad to find out about how people struggle; however, at the same time I was excited because it would open up people's eyes about the mistreatment of African-Americans. It provides examples of how slaves are treated on daily basis; it also shows how whites in the South are breaking the law, which fails to serve justice even if they are caught in the act. It also shows how people in the South are turning into a barbaric and uncivilized society. Therefore as abolitionists, we feel that unless slavery is abolished, the goal of this country to make all men free and equal has failed. So if our fight for freedom has failed, what is left of our country? Works Cited: Northup, Solomon. Twelve Years a Slave. 1853. Ed. Sue Eakin and Joseph Logsdon. Baton Rouge: Louisiana State UP, 1975.

A Game of Polo with a Headless Goat

A Game of Polo with a Headless Goat Background This extract comes from a book which was written as a spin-off from Emma Levine’s television series about strange and unusual sports. It is a travelogue (a book which describes travel in a foreign country) in which she describes these sports, the people involved and her experiences of filming them. In doing so, she gives an insight not just into the sports themselves, but into the lives and culture of the people who take part in (and watch) them. Understanding the text Emma Levine’s purpose in writing her book was to describe and inform. She obviously has to engage and hold the reader’s interest. As you study this text, you need to think about how she does this. On the surface the passage seems a straightforward description and narrative of the race, but it isn’t. First of all, there is not just one race happening, but three: ? The donkey race ? The spectators’ race ? The writer’s race to get the best pictures Emma – a jornalist – wanting to capture the epic moment of the race Yaqoob – a unskilled driver (danger) – he love the risk that donkey race give him Iqbal – partner/ helper – was send to find our who was the winner of this race Plot During a seven-year journey around India spent immersing herself in the cricket subculture, author Emma Levine heard about the wonderful game of buzkashi, a kind of anarchic rugby on horseback where teams of men wrestle and race to grab a headless goat and propel it towards goal. This sparked a desire to explore Asia's unique traditional sports. A Game of Polo with a Headless Goat is Emma Levine's absorbing account of her epic adventure, which took her from camel wrestling in Turkey through bull racing in India to traditional gymnastics in Iran, performed to poetry and the beat of a drum. Sometimes she travelled so far off the beaten track that her journeys sometimes took days and she discovered places where western women are such a rare sight that she was mobbed ( ) by onlookers. And everywhere she went she met people who act as the guardians of their ancient sports, protecting the traditions that have evolved over generations. While they recount the folklore that surrounds their local pastimes, Emma Levine examines the status of indigenous sports in a world dominated by satellite TV, the web and the likes of Manchester United. Are they sports of the past or sports of the future? Illustrated with stunning photography, A Game of Polo with a Headless Goat evocatively portrays sporting ways of life rarely seen in the western world in such a way as to reveal what it is about sport that makes it so universally inspiring. What can I say about language? Most newspaper reports of sports races are serious in tone, and try to give the facts of the race and what it was like. Emma Levine’s purpose is much more complicated. In this passage there is a real mixture of the comic and the serious, with a lot of information given as well. You need to consider each part of it carefully. The passage can be defined as a series of linked paragraphs, describing events in a sequence of time and concluding with the end of the race and the writer’s overview of what happened. The internal structure is much more complex than this simple outline suggests Pharagraph by pharagreph Paragraph 1-3 / Build up Paragraph 1 – Optimism, author promotes her own, Yaqoob and Iqbal’s excitement. ‘We’ll open the car boot †¦ we’ll join the cars. ’  ? Brief description of what will happen and Levine’s expectations. Builds immediate excitement and enthusiasm for race and the reader’s expectation of instant action. Works effectively with Paragraph 2 – Contrast in tone between â€Å"The two lads†¦suddenly fired up with enthusiasm† in which Levine narrates the creation of new enthusiasm within locals (her guides) to reflect on the reader and the rest of the paragraph Use of â€Å"eternity† – hyperbole to exaggerate impatience and derived emotions such as boredom â€Å"the only action was †¦ gazed around at us. † Hopeless tone, at the point of giving up, is a let down to the reader The contrast emphasises the climax in paragraph 7 Paragraph 3 – Alternatively, Levine builds hope and optimism in paragraph three, â€Å"coming, coming† the locals replied Line 12: â€Å"I was beginning to lose faith†¦ lads remained confident† holds elements of first hand pessimism/ loss in faith and witnessed optimism in the form of reassurance. The effect creates suspense further building the impact of the Climax. Paragraph 4 & 5 / Climactic Beginning Paragraph 4 – Climax appears as an explosion of activity Choice of diction  Ã¢â‚¬Å"revved† prominent v sound creates imagery and the impression of speed. Develops the moment of frisson  () Change in tone from  narrative to informative and factual, now not narrating their journey but provoking the reader’s interest. â€Å"The Kibla donkey is said to reach speeds of up to 40kph† â€Å"Although not cruelly† at the end of paragraph four seems out of place, this is where Levine reveals that she is conscious of her effect on travelers and corrects the imagery she has introduced. She protects the culture and the tradition in order to promote () the sport and the traditions. Paragraph 5 –  Change in punctuation to speed up the pace of Levine’s writing, overall generating excitement. She begins to use lists and triads (â€Å"horns tooting, bells ringing, and the special rattles used just for this purpose†) and again incorporates an informative tone in order to introduce different aspects of culture. Long, disjointed sentences imitate the excitement, pace and disorder of the event: â€Å"men standing on top of their cars and vans† Paragraph 6 / Levine Enters Race Use of analogies like â€Å"Formula One† (fast-paced, seemingly chaotic), â€Å"City center rush hour† relates to reader and creates understanding of speed and â€Å"anarchic† disorder. Paragraph 7 Illustrates danger in order to provoke different kind of excitement,   â€Å"Survival of the fittest†Ã‚  ? Creates a life and death situation, introduces the  animal, hunt theme. Choice of diction creates a sense of importance, desperation and danger. e. g. â€Å"Depended† creates a sense of necessity Animal theme:  Ã¢â‚¬Å"sharp flicks† â€Å"quick reflexes† â€Å"nerves of steel† all phrases associate with an animal during a chase or a hunt. All instinctive. â€Å"Horn† could be interpreted as a pun – car horn or animal horn/ impression of danger, competition, tension even battle â€Å"Yaqoob loved it. Tone is enthusiastic, describing the fun, excitement. Link to ending. â€Å"Growing more colourful† Euphemistic impression of tension Paragraph 8 / End of Race Levine describes scenery() to reflect the atmosphere. â€Å"Road straightened and leveled† Tone is calmer, pace has been slowed, longer sentences, wider distr ibution of punctuation. Effective ending â€Å"The race was over. † Mixture of long sentences with short blunt ending implies immediate end of race and excitement. Paragraph 9 / Another Beginning â€Å"I assumed the winner was the one who completed the race but it was not seen that way by everyone. Emphasis on alien culture and traditions, so exotic that even common reasoning differs. â€Å"Voices were raised, fists were out and tempers rising† Levine reuses lists and triads to speed up the pace, rebuild the excitement lost at the end of the race. Ending Irony, incorporated humour to reflect on the reality of the danger. Links back to â€Å"Yaqoob loved it. † Where the tone was still expressing shared enjoyment and fun, new realization and understanding is born to recreate an adapted impression of the entire extract

Slavery and the southern econemy essays

Slavery and the southern econemy essays Slaves heavily supported the economy of the south due to the fact that so much money was invested into them and they produced a sizable chunk of cotton that was exported to the North and Europe. Since the economy was based on cotton, the more that you produced the more money you could make. Since almost everyone wanted to get richer they spent the money that they made on land and more slaves. Thus the south was heavily in debit at the time of the civil war. The cost of slaves was increased by the amount of money that the government and people had to spend on maintaining slavery. The government had to enforce the fugitive slave law and provide money and arms for the militias an troops stationed in the south to suppress any attempt at an uprising by slaves. Also the southern economy was heading toward a collapse due to rise in costs and a reduction in profits. As mentioned before the cost of maintaining slavery was increasing due cost to recapture slaves and the protection of whites. T he profit reduction is because of an over saturation of the cotton on to the global market. Another major factor was international pressures. By the 1830s slavery was being outlawed around the world. Importation was illegal and most countries abolished it all together. These nations began to sign treaties to enforce these laws that enabled the boycott of countries that imported or had slavery. The countries that would boycott slave areas were also some of the main consumers of cotton produced in the south. Due to these reasons slavery was a burden on the south. These however did not cause the civil war. The civil war was caused over states rights. However slavery still would of caused the downfall of the southern cash crop economy that was being practiced at the time leading up to the civil war. ...

Things You Never Learn in College (But Need for Your Career)

Things You Never Learn in College (But Need for Your Career) If it wasn’t for college, there are just some things the world would never know. For example, how else would the human race know that two days of Red Bull, pizza, and finals can turn a normal person into a zombie? College is also the reason why there are so many different uses for Ramen – from food to furniture. Still, there are a few things that you just can’t learn in college. Despite how much Calculus, World History, or Political Science you study, here is a handful of items that you’ll need to learn on your own if you want to be successful in your future career. Time Management Skills In college, you can get away with procrastinating important papers until the day they’re due, especially if you’re willing to stay up all night in order to finish. In the real world, due dates often mean the difference between having a job and keeping them. In order to be successful, you’ll need to learn how to complete projects over time and ahead of schedule. Negotiation As a college student, if your roommate does something you don’t like, you can always just slam the door in his face or steal all his cereal as retribution. You are not encouraged to negotiate with professors as it wont help you to get a better grade anyway. In college you are usually limited by the rules and policy, told what to do and left with minimum freedom. In the real world successful people do negotiate. You’ll need to learn how to compromise and negotiate if you want to get ahead in your career path, defend your ideas and expect results from co workers. Teamwork While some college professors try to teach teamwork, it usually ends up just being an exercise to see which one of your team members is the biggest overachiever. In the real world, you can’t afford to sit back and let someone else do your work for you. You must learn how to actually do your part in order to make your entire work team successful. Follow-Through College students are notorious for making plans or promises and then just not showing up. This might be okay if you’re talking about participating in a beer crawl, but it may just get you fired if you try it at work. It is vital to learn how to make a commitment and then always follow through. It will help you get ahead in your career and make you more trustworthy in your personal life. Money Management It’s really easy to pay bills when you have unlimited access to your dad’s credit cards. Unfortunately, that blissful period where your family (or your loans) pays for your daily Wendy’s injections doesn’t last forever. Learn how to budget your money so that you can meet your needs in addition to paying your bills and saving something for the future. Social Tolerance You can be friends with whoever you want. If someone annoys you in a class, you don’t have to talk to them. Simple as that. Unfortunately, the real world is much different. You often have to work with, play with, and live with people who you just don’t like very much. It’s important to learn how to tolerate others’ differences in order to accomplish your goals. And, that means, accepting them without racist, sexist, or intolerant language and actions. Love Learning No matter how many courses you take, no one can teach you how to love learning. People who place importance on learning and growing are happier and more successful in their lives. If you are just going to school to check off the box, â€Å"I earned a degree,† you may not find that your degree does much for you except fill up space on your wall. Risk-taking Although college can help you explore new ideas, it can’t teach you one of the most important secrets of the universe – great people are not afraid to take risks. From Steve Jobs to those guys at College Humor, people who become great after college are the ones who don’t stay within the norms of society. Don’t be afraid to take risks that could potentially make you great. Failure doesn’t make you a loser. Not trying does. Organization It’s possible to get through college without being organized, but it’s not the badge of honour you think it is. Instead of seeing organization as something only nerds do, start to work out a system of your own now. Not only will it help you in your classes, but it will give you a great start on mastering the intricacies and scheduling of the real world. Can you add one more thing you never learn in college but will need in your future? We are waiting for your ideas!

Investor Sentiment Explanation Essay Example | Topics and Well Written Essays - 1250 words

Investor Sentiment Explanation - Essay Example Closed-end funds can serve as a perfect illustration for limitations of many theoretical assumptions. Concerns of many researchers from US and UK trying to explain closed-end funds, which differ from open-end funds with a fixed limited number of shares on the stock market, deserve serious attention. But before an explanation of closed-end fund phenomena from the behavioral perspective will be given, clear frames of the subject question should be defined. There are some differences and similarities between closed-end funds in the US and the UK. One of the most important differences is much greater participation of institutional investors in the UK market than in the US (Bleaney and Smith 2003, p. 19). Nevertheless the US and the UK markets are more similar than different, that is why we can extend results acquired from one market to another, but with some corrections made. Investor Sentiment Explanation Unlike economic theories trying to explain the closed-end fund puzzle with rational assumptions (e.g. tax liabilities), behavioral theories imply that there is some amount of irrationality on the market. It is called â€Å"noise trader sentiment† — the component of expectations about asset returns not warranted by fundamentals. Basic assumptions of investor sentiment explanations are as follows:some of the investors are not fully rational, and their demand for risky assets is affected by their beliefs or sentiments; arbitrage is risky and therefore limited. However, researchers advise not to fall into opposite extreme: â€Å"It is absolutely not true that introducing a degree of irrationality of some investors into models of financial markets eliminates all discipline and can explain everything†.

Key features of skill and composition Essay Example | Topics and Well Written Essays - 1250 words

Key features of skill and composition - Essay Example The game ensures that each player is concentrating on making goals. Thus, each player must also focus on playing an aggressive and intense game ensuring effective communication and making quick decisions along the way. The most important aspect of the game is playing in synchrony which allows an effective and victorious game for the team (Hale & Collins). With the game being as competitive as it is, it is necessary for the players to be well-versed in the knowledge of the game along with being agile and highly skilled. The basic skill required by any rugby player is their use of the ball. This includes how the player picks up the ball, how to control the ball by falling onto it and how to pick up a ball from the ground (Oberhoizer). While these might seem like minute details to the discerning eye they will be of great importance during the game. The skills required for rugby concentrate not on the ball alone. The handling of the ball is also of great importance. The different handling of the ball is important as are the tackling skills while running with the ball. Included in these are the kicking skills that ensure that the player excels not only by running with the ball but also protecting the ball from defense. The passing skills are just as important. Thus, catching, passing, kicking, tackling and evasion are all considered to be important skills while playing rugby. With all these skills it's expected for rugby to be a difficult and strenuous game to play. It is for this reason that playing a safe game is vital to ensure the true spirit of the game (Greenwood 2003). Every player is expected to use exercises that best manipulate and create their skills to help in the game. Not only are the players taught skills but also how to implement these skills in the best way possible (Passos 2008). The traditional modes of rugby teachings are deterministic. They leave no place for spontaneity instead depending on the playing itself. The performance of the players is kept against the variations in play because of the uncertainty of the game. Thus when the game is planned, coaches work to ensure that the variability of the players' actions and their decision making skills are decreased because of the plans that they must play out. This can be done by practicing skills without any opposition or facing passive opposition to ensure that the team's skills are p erfected. It also includes practicing drills in a repetitive order to make sure that the players movements are not uncertain during the game. By practicing according to these rules, the movements of the players become fluid and predictable, reducing the chances of a mistake or surprise move during the game. However, the playing of the game itself is still dependant on the agility and skills of each individual. There is also the belief that it is necessary for any successful player to change and adapt accordingly to the game. Even if the player has practiced a specific move, the changing dynamics of the game will ensure that it's difficult to imply them. Thus, according to Lebed it is vital for the players to be accustomed to playing a competitive match (2006). This is a far cry from the traditional methods which decide on a planned game. The biggest criticism is the fact that this type of